專案背景
品牌介紹
GRAFA “Artisan garden tools to last a lifetime.”
品牌創辦人 Travis 在 2011 年製作了第一件銅製作品，靈感來自 奧地利自然主義運動。選用銅的原因在於它不僅 具延展性、耐用與堅固，還能 回收再利用、符合永續性。此外，他們的產品也常在 工具頭與手柄 上使用 青銅與木材。
The founder, Travis, handmade his first copper work in 2011, inspired by the Austrian naturalist movement. The reason why copper was chosen is that it is not only malleable, long-lasting, and strong enough, but also recyclable and sustainable. Additionally, bronze and timber are often used in their products on the tool heads and handles.
專案需求
為「George Olden 展覽」設計一本 導覽手冊、兼主視覺，作為觀眾接觸展覽的第一印象。這本手冊不只是資訊載體，也延伸為展場視覺識別的核心，能應用於 展場海報、票券、社群宣傳、與周邊文宣。
The project was to design a brochure that also serves as the exhibition’s key visual, offering the first impression to the audience. Beyond providing exhibition information, the brochure also extends as the foundation of the exhibition’s identity system, applied to posters, tickets, social media, and promotional materials.
Designed by Miao-Chia Chen
Special Thanks to Swinburne University of Technology
設計理念
手冊的標題為 「Vision on Television: George Olden」，封面視覺是一台老電視，上面放置了一隻眼睛，呼應了 CBS 的經典標誌，也象徵 Olden 對於設計未來的視野。
整體概念延續 Olden 在 Omnibus 中的設計特徵：清晰的無襯線字體、傳統印刷感、裁切與交疊構圖手法。裁切電視與其上的眼睛象徵他在電視廣告產業的經歷，而交疊元素的運用貫穿整本手冊。
The title of the brochure is “Vision on Television: George Olden.” The cover visual shows a vintage television with an eye on the screen—referencing the CBS logo while symbolizing Olden’s vision for the future of design.
The concept is inspired by the technique of Olden’s “Omnibus”. The cropped television and an eye on it present his experience in the television advertising industry. Therefore, the idea of intersection is repeated in all of the pages in the brochure.
