{"id":4511,"date":"2025-12-17T12:00:00","date_gmt":"2025-12-17T12:00:00","guid":{"rendered":"https:\/\/aliland-design.com\/?post_type=portfolio&#038;p=4511"},"modified":"2025-12-19T16:30:51","modified_gmt":"2025-12-19T16:30:51","slug":"luna-select-lifestyle-store-business-card-design","status":"publish","type":"portfolio","link":"https:\/\/aliland-design.com\/en\/portfolio\/luna-select-lifestyle-store-business-card-design\/","title":{"rendered":"LUNA SELECT\uff5cStartup Brand \u00b7 Lifestyle Concept Store\uff5cBusiness Card Design\u00a0"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-1920x1440.jpg\" alt=\"\" class=\"wp-image-4462\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-3-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-08057e6\" data-block-id=\"08057e6\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-45425f0\" data-block-id=\"45425f0\"><style>.stk-45425f0 {margin-bottom:30px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-45425f0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ecddae4\" data-v=\"4\" data-block-id=\"ecddae4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ecddae4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ecddae4-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7c81458\" data-v=\"4\" data-block-id=\"7c81458\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7c81458-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7c81458-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4ce58c7\" id=\"strong-\u5c08\u6848\u80cc\u666f-strong\" data-block-id=\"4ce58c7\"><style>.stk-4ce58c7 .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%b0%88%e6%a1%88%e8%83%8c%e6%99%af\"><\/span><strong>Background<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-40f9741\" data-block-id=\"40f9741\"><style>.stk-40f9741 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">LUNA SELECT is a lifestyle concept store founded by two women, with the intention of creating a space where people can slow down within the city.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d8cbee7\" data-block-id=\"d8cbee7\"><p class=\"stk-block-text__text\">Through gifts, everyday objects, and curated design pieces, the store invites people to reconnect with the details and textures of daily life, offering a moment of pause in an otherwise fast-paced urban routine.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-efcb6fd\" data-block-id=\"efcb6fd\"><style>.stk-efcb6fd {margin-bottom:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-efcb6fd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-63a67d9\" data-v=\"4\" data-block-id=\"63a67d9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-63a67d9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-63a67d9-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-79f29e1\" data-v=\"4\" data-block-id=\"79f29e1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-79f29e1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-79f29e1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-47e4f67\" data-block-id=\"47e4f67\"><style>.stk-47e4f67 .stk-block-text__text{font-size:var(--stk--preset--font-size--small, 13px) !important;color:var(--theme-palette-color-4, #111518) !important;letter-spacing:-0.3px !important;}@media screen and (max-width:999px){.stk-47e4f67 .stk-block-text__text{font-size:var(--stk--preset--font-size--small, 13px) !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Business Card Design \u540d\u7247\u8a2d\u8a08 \u2014 \u827e\u862d\u5c0f\u5cf6\u8a2d\u8a08<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-61781d5\" data-block-id=\"61781d5\"><style>.stk-61781d5 {margin-bottom:60px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-61781d5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-57be5bf\" data-v=\"4\" data-block-id=\"57be5bf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-57be5bf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-57be5bf-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-25d6c1f\" data-v=\"4\" id=\"strong-strong-\u8a2d\u8a08\u7406\u5ff5-strong-strong\" data-block-id=\"25d6c1f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-25d6c1f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-25d6c1f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-544178f\" id=\"strong-strong-\u5c08\u6848\u9700\u6c42-strong-strong\" data-block-id=\"544178f\"><style>.stk-544178f .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%b0%88%e6%a1%88%e9%9c%80%e6%b1%82\"><\/span><strong><strong>Project Brief<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8bda6bc\" data-block-id=\"8bda6bc\"><p class=\"stk-block-text__text\">As the brand is in its early stage, the business card serves as the first physical point of contact with the outside world, carrying both brand recognition and the role of establishing a visual language.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The core concept, \u201cleaving a trace of light in everyday life,\u201d is inspired by the name LUNA (moonlight), conveying a sense of calm, warmth, and airiness within urban living.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-9a6ccc6\" data-block-id=\"9a6ccc6\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9a6ccc6-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ef17b9d\" data-v=\"4\" data-block-id=\"ef17b9d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ef17b9d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ef17b9d-inner-blocks\">\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1920x1440.jpg\" alt=\"\" class=\"wp-image-4459\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5.jpg 2000w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\"><strong>\u63d0\u6848<\/strong>\u4e00<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c1da764\" data-v=\"4\" data-block-id=\"c1da764\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c1da764-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c1da764-inner-blocks\">\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1920x1440.jpg\" alt=\"\" class=\"wp-image-4463\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\"><strong><strong>\u63d0\u6848<\/strong><\/strong>\u4e8c<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6138bad\" data-block-id=\"6138bad\"><style>.stk-6138bad {margin-bottom:60px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6138bad-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3092e60\" data-v=\"4\" data-block-id=\"3092e60\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3092e60-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3092e60-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-1024x780.jpg\" alt=\"\" class=\"wp-image-4517\" style=\"aspect-ratio:1.3128608279081193;width:377px;height:auto\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-1024x780.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-300x228.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-768x585.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-1536x1170.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-2048x1560.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-500x381.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-800x609.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-1280x975.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_mindmap-1920x1462.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Brainstorming<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d4a4af2\" data-v=\"4\" id=\"strong-strong-\u8a2d\u8a08\u7406\u5ff5-strong-strong\" data-block-id=\"d4a4af2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d4a4af2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d4a4af2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-75fad95\" id=\"strong-style-font-weight-bold-\u8a2d\u8a08\u7406\u5ff5-strong\" data-block-id=\"75fad95\"><style>.stk-75fad95 .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88%e7%90%86%e5%bf%b5\"><\/span><strong style=\"font-weight: bold;\">Design Rationale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8458052\" data-block-id=\"8458052\"><p class=\"stk-block-text__text\">A lifestyle concept store differs from a general household goods shop in that it does not simply sell products, but is guided by values, ways of living, and a curatorial logic.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">LUNA SELECT uses moonlight as its core brand imagery, symbolizing the ability to preserve delicacy and calm within the busy rhythm of the city, and to bring a quiet sense of ease into everyday life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the store operates from 11:00 to 20:00, extending from day into evening, a dark color palette was not chosen as the primary tone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, an airy sky blue serves as the base color, paired with a warm moon yellow, expressing the transition between daytime and night and reinforcing the brand\u2019s positioning around everyday living rather than a purely nocturnal atmosphere.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-78e4233\" data-block-id=\"78e4233\"><style>.stk-78e4233 {margin-bottom:50px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-78e4233-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-79a1c8f\" data-v=\"4\" data-block-id=\"79a1c8f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-79a1c8f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-79a1c8f-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-1024x780.jpg\" alt=\"\" class=\"wp-image-4518\" style=\"aspect-ratio:1.3128608279081193;width:377px;height:auto\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-1024x780.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-300x228.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-768x585.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-1536x1169.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-2048x1559.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-500x381.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-800x609.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-1280x975.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select_sketch-1-1920x1462.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ideation<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c140f2\" data-v=\"4\" data-block-id=\"2c140f2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c140f2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c140f2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-629ca9a\" id=\"\u63d0\u6848\u4e00\uff1a\u4e00\u9053\u6708\u5149\" data-block-id=\"629ca9a\"><style>.stk-629ca9a {margin-bottom:20px !important;}<\/style><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"%e6%8f%90%e6%a1%88%e4%b8%80%ef%bc%9a%e4%b8%80%e9%81%93%e6%9c%88%e5%85%89\"><\/span>Concept 1: A Trace of Moonlight<span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4e1e9e8\" id=\"strong-strong-\u5b57\u9ad4\u8a2d\u8a08-strong-strong\" data-block-id=\"4e1e9e8\"><style>.stk-4e1e9e8 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">This proposal adopts a rule-breaking approach by presenting only a partial view of the moon, yet keeping it clearly recognizable. Through this sense of incompleteness, viewers are invited to mentally complete the image, echoing the brand\u2019s core idea\u2014leaving a trace of light in everyday life.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8de6b44\" data-block-id=\"8de6b44\"><p class=\"stk-block-text__text\">The business card uses 250gsm ivory cardstock, chosen for its smooth, sturdy feel and restrained color rendering. With no strong surface texture to distract the eye, the visual focus remains entirely on the image itself, allowing the moonlight to become the sole protagonist of the composition.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1920x1440.jpg\" alt=\"\" class=\"wp-image-4459\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-5.jpg 2000w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-1920x1440.jpg\" alt=\"\" class=\"wp-image-4457\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-3.jpg 2000w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-1920x1440.jpg\" alt=\"\" class=\"wp-image-4456\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-2.jpg 2000w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-1920x1440.jpg\" alt=\"\" class=\"wp-image-4455\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-1-1.jpg 2000w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1920x1440.jpg\" alt=\"\" class=\"wp-image-4463\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-4-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-36e86e8\" data-block-id=\"36e86e8\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2a8e22c\" data-block-id=\"2a8e22c\"><style>.stk-2a8e22c {margin-bottom:65px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2a8e22c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-35af4c8\" data-v=\"4\" data-block-id=\"35af4c8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-35af4c8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-35af4c8-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3bc9611\" data-v=\"4\" data-block-id=\"3bc9611\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3bc9611-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3bc9611-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ab16135\" id=\"\u63d0\u6848\u4e8c\uff1a\u5169\u500b\u6708\u4eae\" data-block-id=\"ab16135\"><style>.stk-ab16135 {margin-bottom:20px !important;}<\/style><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"%e6%8f%90%e6%a1%88%e4%ba%8c%ef%bc%9a%e5%85%a9%e5%80%8b%e6%9c%88%e4%ba%ae\"><\/span>Concept 2: Two Moons<span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5f9874f\" id=\"strong-strong-\u5b57\u9ad4\u8a2d\u8a08-strong-strong\" data-block-id=\"5f9874f\"><style>.stk-5f9874f .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">Inspired by the two founders, this proposal integrates the idea of two moons into the brand name, symbolizing a shared and co-created brand.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ab2c037\" data-block-id=\"ab2c037\"><p class=\"stk-block-text__text\">The business card specification uses premium cardstock with double-sided matte lamination and front-side spot UV, paired with 5R rounded corners.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c6ae851\" data-block-id=\"c6ae851\"><p class=\"stk-block-text__text\">The two moons on the front are finished with spot UV, allowing light to reflect subtly against the matte surface. This quiet reflection conveys a sense of deep urban calm and echoes the soft, elusive quality of moonlight.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-365dff3\" data-block-id=\"365dff3\"><p class=\"stk-block-text__text\">The matte finish provides a refined tactile quality while offering water and dust resistance, enhancing durability. Rounded corners further reinforce the brand\u2019s gentle and warm character, inspired by moonlight.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-1920x1440.jpg\" alt=\"\" class=\"wp-image-4464\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-5-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-1920x1440.jpg\" alt=\"\" class=\"wp-image-4460\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-1-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-1920x1440.jpg\" alt=\"\" class=\"wp-image-4461\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/12\/Luna-Select-\u540d\u7247_Mockup-2-2-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5c08\u6848\u80cc\u666f LUNA SELECT \u662f\u7531\u5169\u4f4d\u5973\u5b69\u5171\u540c\u5275\u7acb\u7684\u300c\u751f\u6d3b\u98a8\u683c\u9078\u7269\u5e97\u300d\uff0c\u5e0c\u671b\u5728\u57ce\u5e02\u4e2d\u6253\u9020\u4e00\u500b\u80fd\u8b93\u4eba\u300c\u6162\u4e0b\u4f86 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