{"id":2883,"date":"2024-10-20T23:37:00","date_gmt":"2024-10-20T23:37:00","guid":{"rendered":"https:\/\/aliland-design.com\/?post_type=portfolio&#038;p=2883"},"modified":"2026-01-02T07:11:06","modified_gmt":"2026-01-02T07:11:06","slug":"the-daily-grind-coffee-menu-flyer","status":"publish","type":"portfolio","link":"https:\/\/aliland-design.com\/en\/portfolio\/the-daily-grind-coffee-menu-flyer\/","title":{"rendered":"\u65e5\u7814\u5496\u5561\uff5c\u7cbe\u54c1\u5496\u5561\u5e97\uff0e\u83dc\u55aeDM\uff5c\u6d77\u5831\u548c\u50b3\u55ae\u8a2d\u8a08"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-1920x1440.jpg\" alt=\"\" class=\"wp-image-2884\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-1.jpg 2000w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-08057e6\" data-block-id=\"08057e6\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-45425f0\" data-block-id=\"45425f0\"><style>.stk-45425f0 {margin-bottom:30px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-45425f0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ecddae4\" data-v=\"4\" data-block-id=\"ecddae4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ecddae4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ecddae4-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7c81458\" data-v=\"4\" data-block-id=\"7c81458\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7c81458-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7c81458-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4ce58c7\" id=\"strong-\u5c08\u6848\u80cc\u666f-strong\" data-block-id=\"4ce58c7\"><style>.stk-4ce58c7 .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%b0%88%e6%a1%88%e8%83%8c%e6%99%af\"><\/span><strong>Background<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-40f9741\" data-block-id=\"40f9741\"><style>.stk-40f9741 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The coffee shop required a one-page promotional design that could present its coffee offerings and pricing while reflecting the brand\u2019s identity. Beyond serving as an in-store poster, the piece was intended to function as a take-home, menu-style flyer\u2014allowing customers to bring it with them and offering new visitors a first point of contact with The Daily Grind. The design aims to express the shop\u2019s dedication to craftsmanship and the refined spirit behind its specialty coffee.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-efcb6fd\" data-block-id=\"efcb6fd\"><style>.stk-efcb6fd {margin-bottom:60px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-efcb6fd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-63a67d9\" data-v=\"4\" data-block-id=\"63a67d9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-63a67d9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-63a67d9-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-79f29e1\" data-v=\"4\" data-block-id=\"79f29e1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-79f29e1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-79f29e1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-47e4f67\" data-block-id=\"47e4f67\"><style>.stk-47e4f67 .stk-block-text__text{font-size:var(--stk--preset--font-size--small, 13px) !important;color:var(--theme-palette-color-4, #111518) !important;letter-spacing:-0.3px !important;}@media screen and (max-width:999px){.stk-47e4f67 .stk-block-text__text{font-size:var(--stk--preset--font-size--small, 13px) !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Graphic Design \u5e73\u9762\u8a2d\u8a08 \u2014 \u827e\u862d\u5c0f\u5cf6\u8a2d\u8a08<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-1920x1440.jpg\" alt=\"\" class=\"wp-image-2885\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-16x12.jpg 16w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-2-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-c56cc8b\" data-block-id=\"c56cc8b\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-61781d5\" data-block-id=\"61781d5\"><style>.stk-61781d5 {margin-bottom:35px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-61781d5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-57be5bf\" data-v=\"4\" data-block-id=\"57be5bf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-57be5bf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-57be5bf-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-25d6c1f\" data-v=\"4\" id=\"strong-strong-\u8a2d\u8a08\u7406\u5ff5-strong-strong\" data-block-id=\"25d6c1f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-25d6c1f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-25d6c1f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-544178f\" id=\"strong-strong-\u5c08\u6848\u9700\u6c42-strong-strong\" data-block-id=\"544178f\"><style>.stk-544178f .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%b0%88%e6%a1%88%e9%9c%80%e6%b1%82\"><\/span><strong><strong>Project Brief<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8bda6bc\" data-block-id=\"8bda6bc\"><p class=\"stk-block-text__text\">The coffee shop required a one-page promotional design that could present its coffee offerings and pricing while reflecting the brand\u2019s identity. Beyond serving as an in-store poster, the piece was intended to function as a take-home, menu-style flyer\u2014allowing customers to bring it with them and offering new visitors a first point of contact with The Daily Grind. The design aims to express the shop\u2019s dedication to craftsmanship and the refined spirit behind its specialty coffee.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6138bad\" data-block-id=\"6138bad\"><style>.stk-6138bad {margin-bottom:65px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6138bad-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3092e60\" data-v=\"4\" data-block-id=\"3092e60\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3092e60-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3092e60-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d4a4af2\" data-v=\"4\" id=\"strong-strong-\u8a2d\u8a08\u7406\u5ff5-strong-strong\" data-block-id=\"d4a4af2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d4a4af2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d4a4af2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-75fad95\" id=\"strong-strong-\u8a2d\u8a08\u7406\u5ff5-strong-strong\" data-block-id=\"75fad95\"><style>.stk-75fad95 .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88%e7%90%86%e5%bf%b5\"><\/span><strong><strong>Design Rationale<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8458052\" data-block-id=\"8458052\"><p class=\"stk-block-text__text\">The design focuses on being easy to read and easy to remember. The shop needed more than just a functional menu\u2014it required a piece that helps customers quickly understand the offerings while also conveying the brand\u2019s atmosphere.<br><br>To achieve this, the layout organizes items into clear sections with defined hierarchy, allowing guests to compare and read without feeling overwhelmed by information.<br><br>The color palette follows the brand\u2019s established tones, complemented by hues inspired by coffee itself to create a calm, warm, and inviting mood. For typography, a combination of clean and crisp typefaces ensures readability while maintaining a refined, high-quality aesthetic.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-1920x1280.jpg\" alt=\"\" class=\"wp-image-2886\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-1920x1280.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-300x200.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-1024x683.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-768x512.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-1536x1024.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-2048x1365.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-18x12.jpg 18w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-500x333.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-800x533.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/\u65e5\u7814\u5496\u5561_Mockup-3@0.75x-1280x853.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u5c08\u6848\u80cc\u666f \u300c\u65e5\u7814\u5496\u5561 The Daily Grind\u300d\u662f\u4e00\u9593\u5c08\u6ce8\u65bc\u7cbe\u54c1\u5496\u5561\u7684\u7368\u7acb\u5496\u5561\u5e97\uff0c\u5e0c\u671b\u5728\u7e41\u5fd9\u751f\u6d3b\u4e2d\uff0c\u70ba\u9867 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2884,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[61],"portfolio_tag":[73,42,68],"class_list":["post-2883","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-poster-flyer-dm-card-print-design","portfolio_tag-concept-project","portfolio_tag-poster-flyer-dm","portfolio_tag-print-design"],"_links":{"self":[{"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio\/2883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/comments?post=2883"}],"version-history":[{"count":8,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio\/2883\/revisions"}],"predecessor-version":[{"id":4896,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio\/2883\/revisions\/4896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/media\/2884"}],"wp:attachment":[{"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/media?parent=2883"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=2883"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=2883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}