{"id":2133,"date":"2021-10-09T12:28:00","date_gmt":"2021-10-09T12:28:00","guid":{"rendered":"https:\/\/aliland-design.com\/?post_type=portfolio&#038;p=2133"},"modified":"2026-01-02T07:51:08","modified_gmt":"2026-01-02T07:51:08","slug":"grafa-gardening-scissors-packaging-design","status":"publish","type":"portfolio","link":"https:\/\/aliland-design.com\/en\/portfolio\/grafa-gardening-scissors-packaging-design\/","title":{"rendered":"GRAFA \u5712\u85dd\u526a\u5200\uff5c\u526f\u54c1\u724c\u8a2d\u8a08\u3001\u6c38\u7e8c\u5305\u88dd\uff5c\u5305\u88dd\u7d50\u69cb\u8a2d\u8a08"},"content":{"rendered":"<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-08057e6\" data-block-id=\"08057e6\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-45425f0\" data-block-id=\"45425f0\"><style>.stk-45425f0 {margin-bottom:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-45425f0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7c81458\" data-v=\"4\" data-block-id=\"7c81458\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7c81458-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7c81458-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4ce58c7\" id=\"strong-\u5c08\u6848\u80cc\u666f-strong\" data-block-id=\"4ce58c7\"><style>.stk-4ce58c7 {margin-bottom:40px !important;}.stk-4ce58c7 .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%b0%88%e6%a1%88%e8%83%8c%e6%99%af\"><\/span><strong>Background<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d957701\" id=\"strong-strong-\u54c1\u724c\u4ecb\u7d39-strong-strong\" data-block-id=\"d957701\"><style>.stk-d957701 .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h5 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%93%81%e7%89%8c%e4%bb%8b%e7%b4%b9\"><\/span><strong><strong>\u54c1\u724c\u4ecb\u7d39<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-40f9741\" id=\"strong-strong-\u54c1\u724c\u4ecb\u7d39-strong-strong\" data-block-id=\"40f9741\"><style>.stk-40f9741 {margin-right:var(--stk--preset--spacing--40, 1rem) !important;}.stk-40f9741 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">GRAFA \u201cArtisan garden tools to last a lifetime.\u201d<br><br>\u54c1\u724c\u5275\u8fa6\u4eba Travis \u5728 2011 \u5e74\u88fd\u4f5c\u4e86\u7b2c\u4e00\u4ef6\u9285\u88fd\u4f5c\u54c1\uff0c\u9748\u611f\u4f86\u81ea \u5967\u5730\u5229\u81ea\u7136\u4e3b\u7fa9\u904b\u52d5\u3002\u9078\u7528\u9285\u7684\u539f\u56e0\u5728\u65bc\u5b83\u4e0d\u50c5 \u5177\u5ef6\u5c55\u6027\u3001\u8010\u7528\u8207\u5805\u56fa\uff0c\u9084\u80fd \u56de\u6536\u518d\u5229\u7528\u3001\u7b26\u5408\u6c38\u7e8c\u6027\u3002\u6b64\u5916\uff0c\u4ed6\u5011\u7684\u7522\u54c1\u4e5f\u5e38\u5728 \u5de5\u5177\u982d\u8207\u624b\u67c4 \u4e0a\u4f7f\u7528 \u9752\u9285\u8207\u6728\u6750\u3002<br><br>The founder, Travis, handmade his first copper work in 2011, inspired by the Austrian naturalist movement. The reason why copper was chosen is that it is not only malleable, long-lasting, and strong enough, but also recyclable and sustainable. Additionally, bronze and timber are often used in their products on the tool heads and handles.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-0e57b5f\" data-v=\"4\" data-block-id=\"0e57b5f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e57b5f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e57b5f-inner-blocks\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-d0319af\" data-block-id=\"d0319af\"><style>.stk-d0319af {height:82px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9e5a96d\" id=\"strong-strong-strong-\u7522\u54c1\u4ecb\u7d39-strong-strong-strong\" data-block-id=\"9e5a96d\"><style>.stk-9e5a96d .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h5 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e7%94%a2%e5%93%81%e4%bb%8b%e7%b4%b9\"><\/span><strong><strong><strong>\u7522\u54c1\u4ecb\u7d39<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-63f35cb\" id=\"strong-strong-\u54c1\u724c\u4ecb\u7d39-strong-strong\" data-block-id=\"63f35cb\"><style>.stk-63f35cb {margin-right:var(--stk--preset--spacing--40, 1rem) !important;}.stk-63f35cb .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">GRAFA Gardening Scissors<br><br>GRAFA \u4e5f\u56e0 \u5de5\u85dd\u7684\u512a\u96c5 \u800c\u805e\u540d\uff0c\u5c0d\u5712\u85dd\u5de5\u5177\u7684\u958b\u767c\u5145\u6eff\u71b1\u60c5\u3002\u8207\u5e02\u9762\u4e0a\u5927\u91cf\u88fd\u9020\u7684\u7522\u54c1\u76f8\u6bd4\uff0cGRAFA \u7684\u5de5\u5177\u66f4\u5177 \u50f9\u503c\u8207\u7368\u7279\u6027\u3002\u5728\u8868\u9762\u8655\u7406\u4e0a\uff0c\u9285\u4ef6\u6703\u88ab \u62cb\u5149\u4ee5\u4fbf\u6e05\u6f54\uff0c\u6728\u88fd\u624b\u67c4\u5247\u5857\u4e0a \u6297\u7d2b\u5916\u7dda\u6cb9\u4fdd\u8b77\u3002\u4ed6\u5011\u7684\u5712\u85dd\u5de5\u5177\u5f37\u8abf \u9577\u4e45\u4f7f\u7528\u8207\u74b0\u5883\u53cb\u5584\u3002<br><br>The gardening tools are designed for longevity and environmental friendliness. GRAFA is also well-known for its elegance of artisan spirit, and they are passionate about developing gardening tools. Compared with mass-produced products, GRAFA\u2019s tools are positioned as more valuable and unique.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a104a61\" data-block-id=\"a104a61\"><style>.stk-a104a61 {margin-bottom:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a104a61-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2e16f39\" data-v=\"4\" data-block-id=\"2e16f39\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2e16f39-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2e16f39-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-544178f\" id=\"strong-strong-\u5c08\u6848\u9700\u6c42-strong-strong\" data-block-id=\"544178f\"><style>.stk-544178f .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%b0%88%e6%a1%88%e9%9c%80%e6%b1%82\"><\/span><strong><strong>Project Brief<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1187ab6\" data-block-id=\"1187ab6\"><style>.stk-1187ab6 {margin-right:var(--stk--preset--spacing--40, 1rem) !important;}.stk-1187ab6 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The project was to design a brochure that also serves as the exhibition\u2019s key visual, offering the first impression to the audience. Beyond providing exhibition information, the brochure also extends as the foundation of the exhibition\u2019s identity system, applied to posters, tickets, social media, and promotional materials.<br><br>The project was to design a brochure that also serves as the exhibition's key visual, offering the first impression to the audience. providing exhibition information, the brochure also extends as the foundation of the exhibition's identity system, applied to posters, tickets, social media, and promotional materials. Beyond providing exhibition information, the brochure also extends as the foundation of the exhibition's identity system, applied to posters, tickets, social media, and promotional materials.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ecddae4\" data-v=\"4\" data-block-id=\"ecddae4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ecddae4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ecddae4-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-efcb6fd\" data-block-id=\"efcb6fd\"><style>.stk-efcb6fd {margin-bottom:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-efcb6fd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-63a67d9\" data-v=\"4\" data-block-id=\"63a67d9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-63a67d9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-63a67d9-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-79f29e1\" data-v=\"4\" data-block-id=\"79f29e1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-79f29e1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-79f29e1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-47e4f67\" data-block-id=\"47e4f67\"><style>.stk-47e4f67 .stk-block-text__text{font-size:var(--stk--preset--font-size--small, 13px) !important;color:var(--theme-palette-color-4, #111518) !important;letter-spacing:-0.3px !important;}@media screen and (max-width:999px){.stk-47e4f67 .stk-block-text__text{font-size:var(--stk--preset--font-size--small, 13px) !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Designed by Miao-Chia Chen<br>Special Thanks to Swinburne University of Technology<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-61781d5\" data-block-id=\"61781d5\"><style>.stk-61781d5 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-61781d5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-25d6c1f\" data-v=\"4\" id=\"strong-strong-\u8a2d\u8a08\u7406\u5ff5-strong-strong\" data-block-id=\"25d6c1f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-25d6c1f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-25d6c1f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8b5f71b\" id=\"strong-strong-\u8a2d\u8a08-strong-strong-\u7406\u5ff5\" data-block-id=\"8b5f71b\"><style>.stk-8b5f71b .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88%e7%90%86%e5%bf%b5\"><\/span><strong><strong>Design<\/strong><\/strong>Concept<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c28261e\" id=\"strong-\u8272\u5f69\u8a08\u756b-strong\" data-block-id=\"c28261e\"><style>.stk-c28261e {margin-right:var(--stk--preset--spacing--40, 1rem) !important;}.stk-c28261e .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The title of the brochure is \u201cVision on Television: George Olden.\u201d The cover visual shows a vintage television with an eye on the screen\u2014referencing the CBS logo while symbolizing Olden\u2019s vision for the future of design.<br><br>The concept is inspired by the technique of Olden\u2019s \u201cOmnibus\u201d. The cropped television and an eye on it present his experience in the television advertising industry. Therefore, the idea of intersection is repeated in all of the pages in the brochure.<br><br>The title of the brochure is \"Vision on Television: George Olden.\" The cover visual shows a vintage television with an eye on the screen-referencing the CBS logo while symbolizing Olden's vision for the future of design. The cover visual shows a vintage television with an eye on the screen-referencing the CBS logo while symbolizing Olden's vision for the future of design.<br><br>The concept is inspired by the technique of Olden's \"Omnibus\". The cropped television and an eye on it present his experience in the television advertising industry. The cropped television and an eye on it present his experience in the television advertising industry. Therefore, the idea of intersection is repeated in all of the pages in the brochure. Therefore, the idea of intersection is repeated in all of the pages in the brochure.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-57be5bf\" data-v=\"4\" data-block-id=\"57be5bf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-57be5bf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-57be5bf-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-1024x724.jpg\" alt=\"\" class=\"wp-image-2164\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-1024x724.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-300x212.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-768x543.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-1536x1086.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-2048x1448.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-500x354.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-800x566.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-1280x905.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2021\/10\/GRAFA-Pack_folio-01-1920x1358.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1358\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-1920x1358.jpg\" alt=\"\" class=\"wp-image-2153\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-1920x1358.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-300x212.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-1024x724.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-768x543.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-1536x1086.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-2048x1448.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-500x354.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-800x566.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-02-1280x905.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1358\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-03-1920x1358.jpg\" alt=\"\" class=\"wp-image-2144\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-03-1920x1358.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-03-300x212.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-03-1024x724.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-03-768x543.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GRAFA-Pack_folio-03-1536x1086.jpg 1536w, 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