{"id":1126,"date":"2021-11-18T14:44:00","date_gmt":"2021-11-18T14:44:00","guid":{"rendered":"https:\/\/aliland-design.com\/?post_type=portfolio&#038;p=1126"},"modified":"2026-01-02T07:13:19","modified_gmt":"2026-01-02T07:13:19","slug":"george-olden-exhibition-brochure","status":"publish","type":"portfolio","link":"https:\/\/aliland-design.com\/en\/portfolio\/george-olden-exhibition-brochure\/","title":{"rendered":"Vision on Television: George Olden\uff5cExhibition Brochure Design"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1920x1440.jpg\" alt=\"\" class=\"wp-image-2114\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-08057e6\" data-block-id=\"08057e6\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-45425f0\" data-block-id=\"45425f0\"><style>.stk-45425f0 {margin-bottom:35px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-45425f0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ecddae4\" data-v=\"4\" data-block-id=\"ecddae4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ecddae4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ecddae4-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7c81458\" data-v=\"4\" data-block-id=\"7c81458\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7c81458-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7c81458-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4ce58c7\" id=\"strong-\u5c08\u6848\u80cc\u666f-strong\" data-block-id=\"4ce58c7\"><style>.stk-4ce58c7 .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%b0%88%e6%a1%88%e8%83%8c%e6%99%af\"><\/span><strong>Background<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-40f9741\" data-block-id=\"40f9741\"><style>.stk-40f9741 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The exhibition is about George Olden, who was a graphic designer from 1920 to 1975. He was the first black American who earned the opportunity to design a national stamp in the United States. Then, he earned the position to work as one of the directors at CBS-TV. Most of his well-known designs are those designed for CBS-TV.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a104a61\" data-block-id=\"a104a61\"><style>.stk-a104a61 {margin-bottom:30px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a104a61-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-0e57b5f\" data-v=\"4\" data-block-id=\"0e57b5f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e57b5f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e57b5f-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2e16f39\" data-v=\"4\" data-block-id=\"2e16f39\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2e16f39-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2e16f39-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-544178f\" id=\"strong-strong-\u5c08\u6848\u9700\u6c42-strong-strong\" data-block-id=\"544178f\"><style>.stk-544178f .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e5%b0%88%e6%a1%88%e9%9c%80%e6%b1%82\"><\/span><strong><strong>Project Brief<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1187ab6\" data-block-id=\"1187ab6\"><style>.stk-1187ab6 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The project was to design a brochure that also serves as the exhibition\u2019s key visual, offering the first impression to the audience. Beyond providing exhibition information, the brochure also extends as the foundation of the exhibition\u2019s identity system, applied to posters, tickets, social media, and promotional materials.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-efcb6fd\" data-block-id=\"efcb6fd\"><style>.stk-efcb6fd {margin-bottom:65px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-efcb6fd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-63a67d9\" data-v=\"4\" data-block-id=\"63a67d9\"><style>@media screen and (min-width:690px){.stk-63a67d9 {flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-63a67d9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-63a67d9-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-52f2ead\" data-v=\"4\" data-block-id=\"52f2ead\"><style>@media screen and (min-width:690px){.stk-52f2ead {flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-52f2ead-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-52f2ead-inner-blocks\">\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-1bf976c\" data-block-id=\"1bf976c\"><style>.stk-1bf976c ol{list-style-type:upper-alpha !important;}.stk-1bf976c li{margin-bottom:0px !important;}.stk-1bf976c .stk-table-of-contents__table ul{margin-top:0px !important;}.stk-1bf976c li, .stk-1bf976c ul li a, .stk-1bf976c ol li a{color:var(--theme-palette-color-4, #111518) !important;}.stk-1bf976c {align-items:flex-start !important;margin-bottom:0px !important;display:flex !important;}<\/style><\/nav>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--hide-desktop stk--no-padding stk-block stk-020e547\" data-block-id=\"020e547\"><style>.stk-020e547 {height:30px !important;}<\/style><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-79f29e1\" data-v=\"4\" data-block-id=\"79f29e1\"><style>@media screen and (min-width:690px){.stk-79f29e1 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-79f29e1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-79f29e1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-47e4f67\" data-block-id=\"47e4f67\"><style>.stk-47e4f67 .stk-block-text__text{font-size:var(--stk--preset--font-size--small, 13px) !important;color:var(--theme-palette-color-4, #111518) !important;letter-spacing:-0.3px !important;}@media screen and (max-width:999px){.stk-47e4f67 .stk-block-text__text{font-size:var(--stk--preset--font-size--small, 13px) !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Visual Design Visual Design - Miao-Chia Chen<br>Brochure Design - Miao-Chia Chen<br>Special Thanks Special Thanks - Swinburne University of Technology<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1451\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-1920x1451.jpg\" alt=\"\" class=\"wp-image-2111\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-1920x1451.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-300x227.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-1024x774.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-768x580.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-1536x1161.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-2048x1547.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-500x378.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-800x604.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_1-1280x967.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-b8a39ad\" data-block-id=\"b8a39ad\"><style>.stk-b8a39ad {height:50px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-61781d5\" data-block-id=\"61781d5\"><style>.stk-61781d5 {margin-bottom:50px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-61781d5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-57be5bf\" data-v=\"4\" data-block-id=\"57be5bf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-57be5bf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-57be5bf-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-25d6c1f\" data-v=\"4\" id=\"strong-strong-\u8a2d\u8a08\u7406\u5ff5-strong-strong\" data-block-id=\"25d6c1f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-25d6c1f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-25d6c1f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8956029\" id=\"strong-strong-\u8a2d\u8a08\u7406\u5ff5-strong-strong\" data-block-id=\"8956029\"><style>.stk-8956029 .stk-block-heading__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88%e7%90%86%e5%bf%b5\"><\/span><strong><strong>Design Rationale<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c28261e\" id=\"strong-\u8272\u5f69\u8a08\u756b-strong\" data-block-id=\"c28261e\"><style>.stk-c28261e .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The title of the brochure is \u201cVision on Television: George Olden.\u201d The cover visual shows a vintage television with an eye on the screen\u2014referencing the CBS logo while symbolizing Olden\u2019s vision for the future of design.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u6574\u9ad4\u5ef6\u7e8c Olden \u5728 Omnibus \u4e2d\u7684\u8a2d\u8a08\u7279\u5fb5\uff1a\u6e05\u6670\u7684\u7121\u896f\u7dda\u5b57\u9ad4\u3001\u50b3\u7d71\u5370\u5237\u611f\u3001\u88c1\u5207\u8207\u4ea4\u932f\u69cb\u5716\u624b\u6cd5\u3002\u88c1\u5207\u96fb\u8996\u8207\u5176\u4e0a\u7684\u773c\u775b\u8c61\u5fb5\u4ed6\u5728\u96fb\u8996\u5ee3\u544a\u7522\u696d\u7684\u7d93\u6b77\uff0c\u800c\u4ea4\u932f\u5143\u7d20\u7684\u904b\u7528\u8cab\u7a7f\u6574\u672c\u624b\u518a\u3002<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ec809e9\" data-block-id=\"ec809e9\"><style>.stk-ec809e9 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ec809e9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-392c025\" data-v=\"4\" data-block-id=\"392c025\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-392c025-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-392c025-inner-blocks\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1024x768.jpg\" alt=\"\" class=\"wp-image-2114\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_4-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1558405\" data-v=\"4\" data-block-id=\"1558405\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1558405-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1558405-inner-blocks\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-1024x768.jpg\" alt=\"\" class=\"wp-image-2115\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_5-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-918597b\" data-block-id=\"918597b\"><style>.stk-918597b {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-918597b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ab93a07\" data-v=\"4\" data-block-id=\"ab93a07\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ab93a07-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ab93a07-inner-blocks\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-1024x774.jpg\" alt=\"\" class=\"wp-image-2113\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-1024x774.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-300x227.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-768x580.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-1536x1161.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-2048x1547.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-500x378.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-800x604.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-1280x967.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_3-1920x1451.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5ce7db4\" data-v=\"4\" data-block-id=\"5ce7db4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5ce7db4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5ce7db4-inner-blocks\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-1024x768.jpg\" alt=\"\" class=\"wp-image-2116\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-1280x960.jpg 1280w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_6-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-71131a1\" data-block-id=\"71131a1\"><style>.stk-71131a1 {height:50px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-78e4233\" data-block-id=\"78e4233\"><style>.stk-78e4233 {margin-bottom:30px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-78e4233-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-69f6630\" data-v=\"4\" data-block-id=\"69f6630\"><style>@media screen and (min-width:690px){.stk-69f6630 {flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-69f6630-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-69f6630-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-79a1c8f\" data-v=\"4\" data-block-id=\"79a1c8f\"><style>@media screen and (min-width:690px){.stk-79a1c8f {flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-79a1c8f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-79a1c8f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-025e12d\" id=\"strong-strong-strong-strong-\u8a2d\u8a08\u898f\u683c-strong-strong-strong-strong\" data-block-id=\"025e12d\"><style>.stk-025e12d {margin-bottom:20px !important;}<\/style><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88%e8%a6%8f%e6%a0%bc\"><\/span><strong><strong><strong><strong>Design Specifications<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-99f3140\" id=\"strong-strong-strong-strong-\u8a2d\u8a08\u898f\u683c-strong-strong-strong-strong\" data-block-id=\"99f3140\"><style>.stk-99f3140 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">Copper Sika Paper 250g<br>Folding paper (pack of 3)<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c140f2\" data-v=\"4\" data-block-id=\"2c140f2\"><style>@media screen and (min-width:690px){.stk-2c140f2 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c140f2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c140f2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-629ca9a\" id=\"strong-strong-strong-\u8272\u5f69\u8a08\u756b-strong-strong-strong\" data-block-id=\"629ca9a\"><style>.stk-629ca9a {margin-bottom:20px !important;}<\/style><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"%e8%89%b2%e5%bd%a9%e8%a8%88%e7%95%ab\"><\/span><strong><strong><strong>Colors<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4e1e9e8\" id=\"strong-strong-\u5b57\u9ad4\u8a2d\u8a08-strong-strong\" data-block-id=\"4e1e9e8\"><style>.stk-4e1e9e8 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The colour palette uses medium dark blue and red, referencing the colours of the stamp designed by Olden. The intention is to highlight both his achievements and his career in television advertising. As Olden once stated, \u201cThe door is open for artists in TV,\u201d the design embraces television as a medium for creativity and talent.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fd6b494\" data-block-id=\"fd6b494\"><style>.stk-fd6b494 {margin-bottom:65px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fd6b494-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9594fbf\" data-v=\"4\" data-block-id=\"9594fbf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9594fbf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9594fbf-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-325c72e\" data-v=\"4\" data-block-id=\"325c72e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-325c72e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-325c72e-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e688864\" id=\"strong-\u5b57\u9ad4\u9078\u7528-strong\" data-block-id=\"e688864\"><style>.stk-e688864 {margin-bottom:20px !important;}<\/style><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"%e5%ad%97%e9%ab%94%e9%81%b8%e7%94%a8\"><\/span><strong>Typography<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cd2a53f\" id=\"strong-strong-\u5b57\u9ad4\u8a2d\u8a08-strong-strong\" data-block-id=\"cd2a53f\"><style>.stk-cd2a53f .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The font is Brother 1816 Printed for a traditional print feel and Nunito for readability.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">On the cover, the eye placed on the cropped television screen symbolizes not only the CBS-TV logo but also Olden\u2019s vision and ambition. Cropped images and intersecting elements are used throughout the brochure to reflect Olden\u2019s methods.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-1920x1440.jpg\" alt=\"\" class=\"wp-image-2118\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_7-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-b94e472\" data-block-id=\"b94e472\"><style>.stk-b94e472 {height:50px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9563fdb\" data-block-id=\"9563fdb\"><style>.stk-9563fdb {margin-bottom:65px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9563fdb-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c23650a\" data-v=\"4\" data-block-id=\"c23650a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c23650a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c23650a-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4eb4b17\" data-v=\"4\" data-block-id=\"4eb4b17\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4eb4b17-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4eb4b17-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ecd67e7\" id=\"strong-strong-\u6392\u7248\u8a2d\u8a08-strong-strong\" data-block-id=\"ecd67e7\"><style>.stk-ecd67e7 {margin-bottom:20px !important;}<\/style><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"%e6%8e%92%e7%89%88%e8%a8%ad%e8%a8%88\"><\/span><strong><strong>Typography<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-06a0c55\" id=\"strong-strong-\u5b57\u9ad4\u8a2d\u8a08-strong-strong\" data-block-id=\"06a0c55\"><style>.stk-06a0c55 .stk-block-text__text{color:var(--theme-palette-color-4, #111518) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The \"TV and Eyes\" on the cover not only echoes the CBS logo, but also symbolizes Olden's vision and ambition. In the overall layout, Olden's design approach is echoed through cropped images and overlapping elements.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7248\u9762\u4e0a\uff0c\u9801\u9762\u4e2d\u6f02\u6d6e\u8457 \u201cProgram\u201d\u3001\u201cTitle\u201d\u3001\u201cCards\u201d \u7b49\u5b57\u6a23\uff0c\u9019\u662f Olden \u5e38\u7528\u7684\u6280\u5de7\u4e4b\u4e00\u3002\u4e0d\u540c\u5340\u584a\u7684 \u4ea4\u932f\u8207\u5206\u5272\uff0c\u5247\u9032\u4e00\u6b65\u5f37\u5316\u4e86\u7248\u9762\u7d50\u69cb\uff0c\u4e5f\u547c\u61c9\u4e86\u4ed6\u7684\u73fe\u4ee3\u4e3b\u7fa9\u8a2d\u8a08\u98a8\u683c\u3002<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-vp_xl\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-1920x1440.jpg\" alt=\"\" class=\"wp-image-2120\" srcset=\"https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-1920x1440.jpg 1920w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-300x225.jpg 300w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-1024x768.jpg 1024w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-768x576.jpg 768w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-1536x1152.jpg 1536w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-2048x1536.jpg 2048w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-500x375.jpg 500w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-800x600.jpg 800w, https:\/\/aliland-design.com\/wp-content\/uploads\/2025\/09\/GO-Brochure_8-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u5c08\u6848\u80cc\u666f \u4ee5\u4e8c\u5341\u4e16\u7d00\u7684\u91cd\u8981\u5e73\u9762\u8a2d\u8a08\u5e2b George Olden\uff081920\u20131975\uff09 \u70ba\u4e3b\u984c\uff0c\u4ed6\u662f\u7f8e\u570b\u7b2c\u4e00\u4f4d\u8a2d [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2115,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[59,61],"portfolio_tag":[67,73,45,68],"class_list":["post-1126","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-event-visual-identity-design","portfolio_category-poster-flyer-dm-card-print-design","portfolio_tag-brochure","portfolio_tag-concept-project","portfolio_tag-event-identity","portfolio_tag-print-design"],"_links":{"self":[{"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":26,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio\/1126\/revisions"}],"predecessor-version":[{"id":4898,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio\/1126\/revisions\/4898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/media\/2115"}],"wp:attachment":[{"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1126"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/aliland-design.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}