Background
The coffee shop required a one-page promotional design that could present its coffee offerings and pricing while reflecting the brand’s identity. Beyond serving as an in-store poster, the piece was intended to function as a take-home, menu-style flyer—allowing customers to bring it with them and offering new visitors a first point of contact with The Daily Grind. The design aims to express the shop’s dedication to craftsmanship and the refined spirit behind its specialty coffee.
Graphic Design 平面設計 — 艾蘭小島設計
Project Brief
The coffee shop required a one-page promotional design that could present its coffee offerings and pricing while reflecting the brand’s identity. Beyond serving as an in-store poster, the piece was intended to function as a take-home, menu-style flyer—allowing customers to bring it with them and offering new visitors a first point of contact with The Daily Grind. The design aims to express the shop’s dedication to craftsmanship and the refined spirit behind its specialty coffee.
Design Rationale
The design focuses on being easy to read and easy to remember. The shop needed more than just a functional menu—it required a piece that helps customers quickly understand the offerings while also conveying the brand’s atmosphere.
To achieve this, the layout organizes items into clear sections with defined hierarchy, allowing guests to compare and read without feeling overwhelmed by information.
The color palette follows the brand’s established tones, complemented by hues inspired by coffee itself to create a calm, warm, and inviting mood. For typography, a combination of clean and crisp typefaces ensures readability while maintaining a refined, high-quality aesthetic.
