Background
The exhibition is about George Olden, who was a graphic designer from 1920 to 1975. He was the first black American who earned the opportunity to design a national stamp in the United States. Then, he earned the position to work as one of the directors at CBS-TV. Most of his well-known designs are those designed for CBS-TV.
Project Brief
The project was to design a brochure that also serves as the exhibition’s key visual, offering the first impression to the audience. Beyond providing exhibition information, the brochure also extends as the foundation of the exhibition’s identity system, applied to posters, tickets, social media, and promotional materials.
Visual Design Visual Design - Miao-Chia Chen
Brochure Design - Miao-Chia Chen
Special Thanks Special Thanks - Swinburne University of Technology
Design Rationale
The title of the brochure is “Vision on Television: George Olden.” The cover visual shows a vintage television with an eye on the screen—referencing the CBS logo while symbolizing Olden’s vision for the future of design.
整體延續 Olden 在 Omnibus 中的設計特徵：清晰的無襯線字體、傳統印刷感、裁切與交錯構圖手法。裁切電視與其上的眼睛象徵他在電視廣告產業的經歷，而交錯元素的運用貫穿整本手冊。
Design Specifications
Copper Sika Paper 250g
Folding paper (pack of 3)
Colors
The colour palette uses medium dark blue and red, referencing the colours of the stamp designed by Olden. The intention is to highlight both his achievements and his career in television advertising. As Olden once stated, “The door is open for artists in TV,” the design embraces television as a medium for creativity and talent.
Typography
The font is Brother 1816 Printed for a traditional print feel and Nunito for readability.
On the cover, the eye placed on the cropped television screen symbolizes not only the CBS-TV logo but also Olden’s vision and ambition. Cropped images and intersecting elements are used throughout the brochure to reflect Olden’s methods.
Typography
The "TV and Eyes" on the cover not only echoes the CBS logo, but also symbolizes Olden's vision and ambition. In the overall layout, Olden's design approach is echoed through cropped images and overlapping elements.
在版面上，頁面中漂浮著 “Program”、“Title”、“Cards” 等字樣，這是 Olden 常用的技巧之一。不同區塊的 交錯與分割，則進一步強化了版面結構，也呼應了他的現代主義設計風格。
