Background
"Dimensional Typography: Experiments in Spatial Text" is a conceptual exhibition centered on three-dimensional typographic structures and expanded layout compositions. The exhibition transforms text into spatial visual art, breaking away from the limitations of flat design. It reveals the possibilities of extension, layering, and transformation of typography within space, creating an immersive experience that bridges the realms of two-dimensional and three-dimensional expression.
Visual Identity Design 主視覺設計 — Miao-Chia Chen
Project Brief
The exhibition requires a key visual system that expresses the three-dimensional qualities of flat typography and its spatial extensibility. The design should strike a balance between artistic expression and professional clarity, inviting viewers to step into a world constructed by text.
Design Rationale
Centered on the concept of “transforming flat typography into a three-dimensional space,” the visual design uses the exhibition title as the core graphic element and applies extended typographic layouts to build a spatial structure made of text. This approach highlights the shifting forms and tension of typography within space.
The project adopts a dual–key visual system, composed of two themes—“Enter” and “Rotate”—each offering a different perspective on how text can be experienced, explored, and reinterpreted in spatial form.
