作品案例 – 艾蘭小島設計 Aliland Design https://aliland-design.com/en 活動視覺設計・名片設計・電子書封面設計 Fri, 02 Jan 2026 08:46:33 +0000 en-US hourly 1 https://aliland-design.com/wp-content/uploads/2025/07/cropped-艾蘭小島_官網-2025-10-32x32.png 作品案例 – 艾蘭小島設計 Aliland Design https://aliland-design.com/en 32 32 流光透境：透明的藝術｜概念式抽象藝術展｜展覽主視覺設計 https://aliland-design.com/en/portfolio/glass-odyssey-exhibition-visual-identity/ Mon, 18 Mar 2024 15:15:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1140

Background

Glass Odyssey: The Art of Transparency is an exhibition centered on glass art, using the transparency, refraction, and reflection of glass to create an immersive play of light and shadow. Stepping into the space feels like entering a journey woven from light itself, inviting visitors to explore the subtle dialogue between material and space.

Visual Identity Design 主視覺設計 — Miao-Chia Chen

Project Brief

The exhibition requires a main visual design that highlights the transparency and spatial qualities of glass, striking a balance between artistic expression and professional clarity. The design should capture viewers’ attention and spark their curiosity.

Design Rationale

Using transparency, light-color gradients, and geometric spaces distorted by light, the design expresses the many ways glass transforms under shifting light and shadow. The letter G from “Glass” is enlarged and exaggerated as the central visual element, enhanced with special effects to spark curiosity. The overall style is clean and minimal, yet subtly mysterious, creating a main visual that feels both dreamy and pure.

  • Layout Composition: The enlarged G serves as the central focus, paired with asymmetrical geometry and light effects to create a sense of space and exploration.
  • Typography Layout: Titles and text overlap with the main element to enhance the glass-like transparency.
  • Typeface Selection: A modern, lightweight sans-serif typeface reinforces a clean and contemporary character.
  • Visual Effects: Transparency, gradients, and subtly distorted spatial lines create a dreamy and immersive atmosphere.
]]> 維度文字：文字的空間實驗｜空間文字藝術展｜展覽主視覺設計 https://aliland-design.com/en/portfolio/dimensional-typography-exhibition-visual-identity/ Sun, 18 Feb 2024 15:01:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1133

Background

"Dimensional Typography: Experiments in Spatial Text" is a conceptual exhibition centered on three-dimensional typographic structures and expanded layout compositions. The exhibition transforms text into spatial visual art, breaking away from the limitations of flat design. It reveals the possibilities of extension, layering, and transformation of typography within space, creating an immersive experience that bridges the realms of two-dimensional and three-dimensional expression.

Visual Identity Design 主視覺設計 — Miao-Chia Chen

Project Brief

The exhibition requires a key visual system that expresses the three-dimensional qualities of flat typography and its spatial extensibility. The design should strike a balance between artistic expression and professional clarity, inviting viewers to step into a world constructed by text.

Design Rationale

Centered on the concept of “transforming flat typography into a three-dimensional space,” the visual design uses the exhibition title as the core graphic element and applies extended typographic layouts to build a spatial structure made of text. This approach highlights the shifting forms and tension of typography within space.

The project adopts a dual–key visual system, composed of two themes—“Enter” and “Rotate”—each offering a different perspective on how text can be experienced, explored, and reinterpreted in spatial form.

  • Layout: Uses perspective and spatial axes to create an architectural sense of structure.
  • 文字排版：文字延伸、重疊與旋轉，打破閱讀的慣性，強化立體感。
  • Typeface: A modern sans-serif, paired with distortion and reconstruction, conveys exploration and a spirit of breaking boundaries.
  • Colors: The mysterious depth of purple contrasted with three high-chroma accents builds an atmosphere that is both immersive and playfully engaging.
]]> 和風雅饌｜日式餐廳．無菜單料理｜海報和傳單DM設計 https://aliland-design.com/en/portfolio/wafu-elegance-restaurant-flyer/ Tue, 20 Aug 2024 11:37:00 +0000 https://aliland-design.com/?post_type=portfolio&p=2877

Background

“Wafu Elegance” is a Japanese omakase restaurant where the chef crafts each menu based on seasonal ingredients, offering guests a unique surprise every visit. Through this flyer, the restaurant hopes to share this distinctive experience and introduce the brand to a wider audience—while preserving the refined and premium ambiance that defines its culinary philosophy.

Graphic Design 平面設計 — 艾蘭小島設計

Project Brief

The restaurant requires a flyer design that communicates its brand positioning and culinary concept, while also including business hours and reservation information. The visual tone should reflect the restaurant’s refined, elegant Japanese aesthetic, ensuring the flyer stands out in promotional settings and encourages potential guests to make a reservation.

Design Rationale

With “Japanese elegance and refinement” as the core concept, the design employs a calm, low-saturation color palette, delicate typography, and generous white space to evoke the serene, graceful atmosphere of Japanese dining—expressing a sense of quiet sophistication and understated perfection.

Imagery featuring seasonal ingredients and artisanal tableware reflects the refined spirit of omakase cuisine, where each dish is crafted with intention and detail.
The overall flyer design remains clean, fresh, and tasteful, allowing viewers to immediately sense the restaurant’s unique character at a glance.

]]> 日研咖啡｜精品咖啡店．菜單DM｜海報和傳單設計 https://aliland-design.com/en/portfolio/the-daily-grind-coffee-menu-flyer/ Sun, 20 Oct 2024 23:37:00 +0000 https://aliland-design.com/?post_type=portfolio&p=2883

Background

The coffee shop required a one-page promotional design that could present its coffee offerings and pricing while reflecting the brand’s identity. Beyond serving as an in-store poster, the piece was intended to function as a take-home, menu-style flyer—allowing customers to bring it with them and offering new visitors a first point of contact with The Daily Grind. The design aims to express the shop’s dedication to craftsmanship and the refined spirit behind its specialty coffee.

Graphic Design 平面設計 — 艾蘭小島設計

Project Brief

The coffee shop required a one-page promotional design that could present its coffee offerings and pricing while reflecting the brand’s identity. Beyond serving as an in-store poster, the piece was intended to function as a take-home, menu-style flyer—allowing customers to bring it with them and offering new visitors a first point of contact with The Daily Grind. The design aims to express the shop’s dedication to craftsmanship and the refined spirit behind its specialty coffee.

Design Rationale

The design focuses on being easy to read and easy to remember. The shop needed more than just a functional menu—it required a piece that helps customers quickly understand the offerings while also conveying the brand’s atmosphere.

To achieve this, the layout organizes items into clear sections with defined hierarchy, allowing guests to compare and read without feeling overwhelmed by information.

The color palette follows the brand’s established tones, complemented by hues inspired by coffee itself to create a calm, warm, and inviting mood. For typography, a combination of clean and crisp typefaces ensures readability while maintaining a refined, high-quality aesthetic.

]]> 咖啡店開幕海報｜活動公告｜海報和傳單DM設計 https://aliland-design.com/en/portfolio/coffee-shop-opening-event-poster-flyer-design/ Mon, 02 Oct 2023 20:23:00 +0000 https://aliland-design.com/?post_type=portfolio&p=4899

此咖啡店開幕海報設計，為 Donuts and Coffee 於 2023 盛大開幕所規劃之一週活動，整合了開幕活動公告與店內裝潢風格，協助新店開幕有效傳達資訊並吸引目光。

Graphic Design 平面設計 — 艾蘭小島設計

]]> Vision on Television: George Olden｜展覽手冊設計 https://aliland-design.com/en/portfolio/george-olden-exhibition-brochure/ Thu, 18 Nov 2021 14:44:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1126

Background

The exhibition is about George Olden, who was a graphic designer from 1920 to 1975. He was the first black American who earned the opportunity to design a national stamp in the United States. Then, he earned the position to work as one of the directors at CBS-TV. Most of his well-known designs are those designed for CBS-TV.

Project Brief

The project was to design a brochure that also serves as the exhibition’s key visual, offering the first impression to the audience. Beyond providing exhibition information, the brochure also extends as the foundation of the exhibition’s identity system, applied to posters, tickets, social media, and promotional materials.

Visual Design Visual Design - Miao-Chia Chen
Brochure Design - Miao-Chia Chen
Special Thanks Special Thanks - Swinburne University of Technology

Design Rationale

The title of the brochure is “Vision on Television: George Olden.” The cover visual shows a vintage television with an eye on the screen—referencing the CBS logo while symbolizing Olden’s vision for the future of design.

整體延續 Olden 在 Omnibus 中的設計特徵：清晰的無襯線字體、傳統印刷感、裁切與交錯構圖手法。裁切電視與其上的眼睛象徵他在電視廣告產業的經歷，而交錯元素的運用貫穿整本手冊。

Design Specifications

Copper Sika Paper 250g
Folding paper (pack of 3)

Colors

The colour palette uses medium dark blue and red, referencing the colours of the stamp designed by Olden. The intention is to highlight both his achievements and his career in television advertising. As Olden once stated, “The door is open for artists in TV,” the design embraces television as a medium for creativity and talent.

Typography

The font is Brother 1816 Printed for a traditional print feel and Nunito for readability.

On the cover, the eye placed on the cropped television screen symbolizes not only the CBS-TV logo but also Olden’s vision and ambition. Cropped images and intersecting elements are used throughout the brochure to reflect Olden’s methods.

Typography

The "TV and Eyes" on the cover not only echoes the CBS logo, but also symbolizes Olden's vision and ambition. In the overall layout, Olden's design approach is echoed through cropped images and overlapping elements.

在版面上，頁面中漂浮著 “Program”、“Title”、“Cards” 等字樣，這是 Olden 常用的技巧之一。不同區塊的 交錯與分割，則進一步強化了版面結構，也呼應了他的現代主義設計風格。

]]> 彰化 中興莊眷戀暨卦山3號主題市集｜主視覺延伸 https://aliland-design.com/en/portfolio/changhua-market-event-identity/ Sun, 19 May 2024 18:32:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1286

Background

「中興莊眷戀暨卦山3號主題市集」由 彰化縣文化局 主辦，整合了「中興莊眷戀市集」與「卦山3號主題市集」，每月各舉辦一場活動，結合在地品牌與藝文創作，共同打造彰化最具特色的文化生活圈。

中興莊眷戀市集

活動地點位於 彰化中興莊。中興莊設立於民國39年，是彰化縣最悠久的眷村。此區域結合了眷村歷史與文化特色，推廣在地旅遊體驗，並為假日生活增添藝文氛圍。

卦山3號主題市集

活動地點設於 彰化縣立美術館前廣場，位於 八卦山腳下。市集融合了彰化的文化底蘊與周邊觀光景點，透過藝文創作引領質感生活，推動地方觀光與藝文發展。

兩大市集，以彰化在地文創攤商為招商目標，藉由匯集文創業者，推廣地方特色，並拓展觀光與經濟發展，展現彰化的美學能量。


Key Visual Illustration 主視覺插畫 — 皮哥 Pidang Wu
Key Visual Appllication 主視覺延伸 — Miao-Chia Chen

Organizer 主辦單位 — 彰化縣文化局
Advisor 指導單位 — 彰化縣政府
Collaborator 執行協力 — 自由人藝術公寓

原始素材

Key Visual Illustration 主視覺插畫 — 皮哥 Pidang Wu

Project Brief

主視覺插畫由 皮哥 PidangWu 所繪製，再由我依據插畫風格，將之延伸應用於活動視覺、和社群宣傳，每個月推出不同版本的設計，用於招攬攤商、市集公告、介紹攤商等。

Design項目
  • 主視覺插畫延伸 — 1:1 社群頭像
  • 每月 Facebook 封面橫幅
  • 每月方形與直式主視覺：用於社群宣傳、活動海報與小卡
  • 每月攤商介紹圖框（社群用）

設計挑戰

主視覺插畫，以兩張直式海報為基礎，挑戰在 如何將其延伸為一套完整、且可重複應用的設計系統。

首先，需要拆解插畫，整理所有圖件、顏色與字體，再建立主視覺規範與延伸工具包，作為後續每月視覺規劃的素材基礎。

設計策略

每個月皆有「中興」與「卦山」兩個不同場域的市集，因此需在視覺上清楚區隔，確保觀眾能快速辨識，並避免重複視覺帶來的審美疲勞。

在維持主視覺規範之色彩、字體、圖件的條件下， 以每月的中興和卦山為一組，利用設計中最具彈性的部分「排版」，創造出視覺上的新鮮感。

延伸工具包

成果應用

]]> 國父紀念館創意徵件「跨時空對話」：工作坊和講座｜主視覺延伸 https://aliland-design.com/en/portfolio/sun-yat-sen-dialogue-event-identity/ Sun, 19 May 2024 18:25:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1275

Background

「跨時空對話」是國父紀念館的創意徵件活動，邀請大家用藝術創作，表達對紀念館的想像和記憶。國父紀念館，不只是建築經典，也承載了台灣的文化回憶。這次在館內整修期間，透過一系列活動，讓民眾、創作者、和設計師都能參與，一起延續與空間的連結。

系列活動，包括多場工作坊和講座，邀請 林孟寰（編劇、劇作家）、詹雨樹（拼貼藝術家）、楊士慶 (平面設計師、藝術創作)、黃米露（經紀人、策展人）、Ballboss（舞台劇導演、藝術家）等專業人士，分享藝術與設計經驗。同時，還有 Line 貼圖小活動，作為展覽的推廣和互動，感受跨領域創意交流。

Key Visual Illustration 主視覺插畫 — 丁原生 Austin Tzeng
Key Visual Appllication 主視覺延伸 — Miao-Chia Chen

Organizer 主辦單位 — 國立國父紀念館
Contractor 執行單位 — 自由人藝術設計股份有限公司

原始素材

Key Visual Illustration 主視覺插畫 — 丁原生 Austin Tzeng

Project Brief

「跨時空對話」系列活動的主視覺延伸，將展覽主視覺概念應用到不同活動與宣傳素材上。設計目標，是保持整個系列活動視覺的一致性、和識別度。同時，適應各種媒介和使用場景，讓觀眾一眼就能感受到活動氛圍。

Design項目

工作坊、講座、Line 貼圖等活動視覺：

  • 方形社群宣傳圖、與社群圖框
  • 直式海報、小卡
  • 電子票券（Accupass 用)
  • 橫式 Banner（Facebook、網站用）
Line 貼圖）

延伸工具包

Design Rationale

透過「雙主色系」與「版面動、靜態對比」來區分不同場次，讓觀眾能一眼辨識「上一場」與「下一場」，並在整個系列中感受到連續性與變化感。

在視覺元素上，延續主視覺插畫中的黃、紅色塊，並融入對話感元素，既呼應整個系列，又帶來新的延伸與變化。

此外，Line 貼圖的設計則以更簡化、親和的表現方式呈現，搭配新繪製的國父紀念館元素，並規劃 16 種多樣化台詞，增加互動性、與趣味性，吸引不同年齡層參與。

整體設計在「一致性」與「差異化」之間取得平衡，確保系列活動既有鮮明統一的風格，也能展現每場活動的個別特色。

]]> 「宇宙高校 Cosmos High」李冠王真 Likuanzhen × 台北插畫藝術節｜文創商品設計．誠品生活南西．期間限定快閃店｜主視覺延伸 https://aliland-design.com/en/portfolio/cosmos-high-taipei-illustration-fair-event-identity/ Wed, 18 Oct 2023 15:47:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1147

Background

藝術家「李冠王真 Likuanzhen」 與 「台北插畫藝術節」，在 誠品生活 南西店 策劃了限定兩週的《宇宙高校 Cosmos High》快閃店。

同時，與灣得文創、酉鬼啤酒合作，推出一系列 文創周邊商品 和 宣傳活動，並且在誠品南西店、和灣得文創獨家公開。

Organizer 策展單位 — 自由人藝術公寓
Partner 合作單位 — 灣得文創、酉鬼啤酒
Visual Artist 視覺藝術 — 李冠王真 Likuanzhen
Visual Design 視覺設計 — Miao-Chia Chen、潘筱其、江季芳
Photography 商品攝影 — Keozira、曾郁軒、吳芃萱

原始素材

Visual Artist 視覺藝術 — 李冠王真 Likuanzhen

Project Brief

設計一系列的周邊商品和印刷物，所有的素材皆由藝術家「李冠王真 Likuanzhen」所繪製，再由團隊設計，工作包含 圖像處理、向量製圖、和平面排版 。

藝術家表示，希望商品能以低調、實用為主，因此除了角色本身的豐富色彩，也利用黑白底、線稿和滿版印花，作為調和。

設計策略

「宇宙高校」是以 十二星座的女性角色為主 的系列插畫，包含了豐富的色彩和細節。

在設計上，以「流星」和「音符」為主軸，「SHINNING RAINING DAY」為標語，回應「宇宙高校 Cosmos High」的主題。

同時，「黑白底」是 李冠王真 Likuanzhen 常用的創作手法之一，因此可以與其他系列的周邊商品，作為整合視覺的方式。

周邊商品

明信片系列

明信片系列以十二星座和四大象限分別排版，總共16張。以插畫角色的鮮明顏色、流星、網格和網點的視覺元素為主軸設計。

四大象限的設計，同時也被輸出成大型掛布作為店內的現場佈置使用。

社群圖框

「台北插畫藝術節 之 玄學選品」為了更豐富內容，也隨著同年的策展主題「玄之又玄」推出了徵件活動，召集符合玄學主題的插畫作品來展出寄售。

此系列圖框是作為介紹參與的藝術家而設計，視覺方向以宇宙高校為主，以棋盤式的排版來呈現豐富性。

啤酒燈箱片

「台北插畫藝術節」x「酉鬼啤酒」推出百香與茉莉的新口味，因此需要一張燈箱片的平面設計。插畫素材由合作繪製，後續還需要 圖像處理和平面設計。

設計需求，是以台北插畫藝術節為主宣傳同年底的活動，主要被用於啤酒的宣傳影片、平面拍攝，同時也會被印製成A4的海報在誠品生活快閃店裡宣傳販售的啤酒。

選用圓體以配合視覺風格，同時較粗的線條也能確保燈箱片的字在閱讀上不受影響。大波浪色塊作為背景代表兩者插畫風格和不同口味的碰撞，同時也能突現主體。

視覺插畫 — Likuanzhen、唐葫蘆姑娘
燈箱片設計 — Miao-Chia Chen
酒標設計 — 莊筑鈞、唐葫蘆姑娘
燈箱片攝影 — Keozira

]]> 藍島秘境三日遊｜旅行社傳單設計．旅遊傳單｜海報和傳單DM設計 https://aliland-design.com/en/portfolio/blue-island-tour-travel-poster-flyer-design/ Sun, 02 Jul 2023 20:17:00 +0000 https://aliland-design.com/?post_type=portfolio&p=4927

此藍島秘境三日遊的旅遊傳單設計，為奇境旅行社規劃旅行社傳單設計與旅遊傳單設計，整合行程資訊與島嶼風景視覺，應用於 DM 與海報設計，協助旅遊方案清楚傳達並吸引報名。

Graphic Design 平面設計 — 艾蘭小島設計

]]>