作品案例 – 艾蘭小島設計 Aliland Design https://aliland-design.com/en 活動視覺設計・名片設計・電子書封面設計 Fri, 02 Jan 2026 08:01:07 +0000 en-US hourly 1 https://aliland-design.com/wp-content/uploads/2025/07/cropped-艾蘭小島_官網-2025-10-32x32.png 作品案例 – 艾蘭小島設計 Aliland Design https://aliland-design.com/en 32 32 AI 科技年度新品發佈會：創新 × 連結 × 融合｜活動主視覺設計 https://aliland-design.com/en/portfolio/ai-technology-annual-launch-preview-event-identity/ Mon, 18 Aug 2025 20:14:00 +0000 https://aliland-design.com/?post_type=portfolio&p=4086

Background

ARCYON, guided by the vision of “Humanized Intelligence,” is committed to integrating AI into everyday life—enabling technology not only to understand the world, but to understand people.

The annual event “AI Series Launch 2026,” themed “Connected Intelligence,” introduces to the global market an integrated blueprint beginning with the launch of three new AI products, presented through an online livestream.

This launch marks ARCYON’s shift from a technology-driven approach to a human-centered perspective, expressed through a refreshed visual system that presents a future of technology where rationality and warmth coexist.

Visual Identity Design 主視覺設計 — 艾蘭小島設計

Project Brief

The project consists of a main visual system created for an annual product launch press event, including core visual guidelines and extended applications. The design is built on abstract concepts rather than concrete product imagery, serving as the starting point for the following promotional series.

As the event primarily targets international partners and clients, English is used as the main language. However, local partners and media will also be invited to the on-site event, so the invitation materials will be presented in Chinese.

Design Specifications
  • Event key visual and standardized identity system
  • Stage backdrop and screen visual design
  • On-site staff passes and media badges
  • Invitation card, envelope, event insert card, and informational brochure

Design Rationale

“Innovation, Connection, Integration — igniting a new paradigm.”

Centered on the core concepts of innovation, connection, and integration, the visual features a centrally stretched focal point—a symbol of the driving energy led by ARCYON to initiate a new landscape.

Each staggered geometric form in the layout represents a different product line: independent, extensible, and infinitely expandable. Yet together, they form a cohesive ecosystem that echoes the theme “Connected Intelligence” and its integrated blueprint.

Typography

For typography, to align with the circular forms and clean lines, the design uses the modern, minimal typefaces Poppins and GenYo Gothic. Their weights and spacing create a sharp, contemporary look that aligns with the visual identity of a technology brand. 

Colors

For the color palette, a high-contrast combination of bright yellow and cyan-blue conveys the idea of a “new intelligent lifestyle.” Warm tones provide emotion, while cool tones bring rationality—ideal for expressing the idea of humanized technology.

Bright yellow, with its high brightness and saturation, evokes innovation, energy, and excitement. Cyan-blue, blending the qualities of blue and green, represents rationality, trust, futurism, and technology.

Both colors are clean and luminous, creating strong contrast without conflict. Together, they present a balanced blend of emotional warmth and analytical precision. Through gradient transitions, the visuals gain a sense of forward momentum, further reinforcing the idea of integration and reflecting the interconnection between multiple new products.

]]> 亞灣煉油廠5G AIoT智慧園區｜成果記者會｜活動主視覺設計 https://aliland-design.com/en/portfolio/yawan-refinery-5g-aiot-safety-event-identity-design/ Wed, 26 Mar 2025 18:57:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1925

Background

At the 2025 Global Telecom Smart City Summit, HuaDian Networks presented the outcomes of the “Yawan Refinery 5G AIoT Smart Industrial Park Safety Application Project.”

Implemented at CPC Corporation’s Dalin Refinery, the project integrates a 5G private network with AI technologies to build a smart industrial park, showcasing 5G intelligent solutions and industrial safety applications.

Visual Identity Design 主視覺設計 — 艾蘭小島設計
Client 客戶/委託單位 — 就要創意事業有限公司

Organizer 主辦單位 — 華電聯網股份有限公司
Advisor 指導單位 — 經濟部產業發展署

Project Brief

For the “Shaping the Future: Yawan Refinery 5G AIoT Smart Industrial Park” results press conference, a main visual system was developed to convey the core values of professionalism, safety, and intelligence.

The design highlights the high-efficiency potential of 5G private networks and the applied outcomes of AIoT smart technologies.

To distinguish the event from the typical tech visuals dominated by blue or green, the design draws inspiration from the setting of CPC’s Dalin Refinery, presenting a new era of 5G AIoT smart technology and redefining the visual language associated with industrial innovation.

Design Rationale

Centered on real refinery imagery, the visual adopts a dark, night-gradient palette accented with bright purple and green lighting to emphasize the sense of industrial advancement brought by technological progress.

By depicting the Dalin Refinery in a concrete, realistic scene, the design highlights the practical impact of implementing 5G technology. The overall style is steady, refined, and forward-looking.

Logotype
Lettermark

The title design is based on a sans-serif typeface, using right-leaning weight distribution and dynamic lines to convey the efficiency, technological character, and stability of 5G AIoT applications. With monospaced alignment, the overall style remains rational and clean.

For Chinese text, Source Han Sans is used for its modern, minimalist form, enhancing both consistency and readability within the technological theme.


For English and numerals, Manrope is paired with Source Han Sans to maintain visual coherence. Widely used in international tech contexts, it reinforces a contemporary and technological tone.

Colour Breakdown
Colors

Centered around a green-based palette, the visual combines bright purple and blue tones to balance technological sophistication with stability, conveying an industry image rooted in safety and intelligence. A fluid gradient background further enhances the sense of data flow and digital motion.

Primary Color — Green: safety, assurance
Accent Color — Purple: intelligence, distinction

Supporting Color — Blue: reliability, efficiency

]]> 流光透境：透明的藝術｜概念式抽象藝術展｜展覽主視覺設計 https://aliland-design.com/en/portfolio/glass-odyssey-exhibition-visual-identity/ Mon, 18 Mar 2024 15:15:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1140

Background

Glass Odyssey: The Art of Transparency is an exhibition centered on glass art, using the transparency, refraction, and reflection of glass to create an immersive play of light and shadow. Stepping into the space feels like entering a journey woven from light itself, inviting visitors to explore the subtle dialogue between material and space.

Visual Identity Design 主視覺設計 — Miao-Chia Chen

Project Brief

The exhibition requires a main visual design that highlights the transparency and spatial qualities of glass, striking a balance between artistic expression and professional clarity. The design should capture viewers’ attention and spark their curiosity.

Design Rationale

Using transparency, light-color gradients, and geometric spaces distorted by light, the design expresses the many ways glass transforms under shifting light and shadow. The letter G from “Glass” is enlarged and exaggerated as the central visual element, enhanced with special effects to spark curiosity. The overall style is clean and minimal, yet subtly mysterious, creating a main visual that feels both dreamy and pure.

  • Layout Composition: The enlarged G serves as the central focus, paired with asymmetrical geometry and light effects to create a sense of space and exploration.
  • Typography Layout: Titles and text overlap with the main element to enhance the glass-like transparency.
  • Typeface Selection: A modern, lightweight sans-serif typeface reinforces a clean and contemporary character.
  • Visual Effects: Transparency, gradients, and subtly distorted spatial lines create a dreamy and immersive atmosphere.
]]> 維度文字：文字的空間實驗｜空間文字藝術展｜展覽主視覺設計 https://aliland-design.com/en/portfolio/dimensional-typography-exhibition-visual-identity/ Sun, 18 Feb 2024 15:01:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1133

Background

"Dimensional Typography: Experiments in Spatial Text" is a conceptual exhibition centered on three-dimensional typographic structures and expanded layout compositions. The exhibition transforms text into spatial visual art, breaking away from the limitations of flat design. It reveals the possibilities of extension, layering, and transformation of typography within space, creating an immersive experience that bridges the realms of two-dimensional and three-dimensional expression.

Visual Identity Design 主視覺設計 — Miao-Chia Chen

Project Brief

The exhibition requires a key visual system that expresses the three-dimensional qualities of flat typography and its spatial extensibility. The design should strike a balance between artistic expression and professional clarity, inviting viewers to step into a world constructed by text.

Design Rationale

Centered on the concept of “transforming flat typography into a three-dimensional space,” the visual design uses the exhibition title as the core graphic element and applies extended typographic layouts to build a spatial structure made of text. This approach highlights the shifting forms and tension of typography within space.

The project adopts a dual–key visual system, composed of two themes—“Enter” and “Rotate”—each offering a different perspective on how text can be experienced, explored, and reinterpreted in spatial form.

  • Layout: Uses perspective and spatial axes to create an architectural sense of structure.
  • 文字排版：文字延伸、重疊與旋轉，打破閱讀的慣性，強化立體感。
  • Typeface: A modern sans-serif, paired with distortion and reconstruction, conveys exploration and a spirit of breaking boundaries.
  • Colors: The mysterious depth of purple contrasted with three high-chroma accents builds an atmosphere that is both immersive and playfully engaging.
]]> Vision on Television: George Olden｜展覽手冊設計 https://aliland-design.com/en/portfolio/george-olden-exhibition-brochure/ Thu, 18 Nov 2021 14:44:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1126

Background

The exhibition is about George Olden, who was a graphic designer from 1920 to 1975. He was the first black American who earned the opportunity to design a national stamp in the United States. Then, he earned the position to work as one of the directors at CBS-TV. Most of his well-known designs are those designed for CBS-TV.

Project Brief

The project was to design a brochure that also serves as the exhibition’s key visual, offering the first impression to the audience. Beyond providing exhibition information, the brochure also extends as the foundation of the exhibition’s identity system, applied to posters, tickets, social media, and promotional materials.

Visual Design Visual Design - Miao-Chia Chen
Brochure Design - Miao-Chia Chen
Special Thanks Special Thanks - Swinburne University of Technology

Design Rationale

The title of the brochure is “Vision on Television: George Olden.” The cover visual shows a vintage television with an eye on the screen—referencing the CBS logo while symbolizing Olden’s vision for the future of design.

整體延續 Olden 在 Omnibus 中的設計特徵：清晰的無襯線字體、傳統印刷感、裁切與交錯構圖手法。裁切電視與其上的眼睛象徵他在電視廣告產業的經歷，而交錯元素的運用貫穿整本手冊。

Design Specifications

Copper Sika Paper 250g
Folding paper (pack of 3)

Colors

The colour palette uses medium dark blue and red, referencing the colours of the stamp designed by Olden. The intention is to highlight both his achievements and his career in television advertising. As Olden once stated, “The door is open for artists in TV,” the design embraces television as a medium for creativity and talent.

Typography

The font is Brother 1816 Printed for a traditional print feel and Nunito for readability.

On the cover, the eye placed on the cropped television screen symbolizes not only the CBS-TV logo but also Olden’s vision and ambition. Cropped images and intersecting elements are used throughout the brochure to reflect Olden’s methods.

Typography

The "TV and Eyes" on the cover not only echoes the CBS logo, but also symbolizes Olden's vision and ambition. In the overall layout, Olden's design approach is echoed through cropped images and overlapping elements.

在版面上，頁面中漂浮著 “Program”、“Title”、“Cards” 等字樣，這是 Olden 常用的技巧之一。不同區塊的 交錯與分割，則進一步強化了版面結構，也呼應了他的現代主義設計風格。

]]> 你好！小淘氣（徵件活動）x 亞洲插畫藝術博覽會 2023｜主視覺設計 https://aliland-design.com/en/portfolio/hello-little-mischief-staart-event-identity/ Sun, 19 Nov 2023 19:07:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1312

Background

「亞洲插畫藝術博覽會（STAART）」是一個推廣插畫、與藝術創作的展覽，希望帶動大眾更貼近插畫、收藏藝術。

2023年，開啟了「你好！小淘氣」立體作品徵件活動，並設立展區，以「立體形式的插畫藝術」為核心，推廣各式不同媒材，展現插畫的更多面向。

Project Brief

為了此徵件活動打造主視覺，主要用於社群宣傳，並延伸到展場現場、和文宣等應用。第一階段，先用於徵求作品，徵件結束後，再成為展區主視覺。

Visual Identity Design 主視覺設計 — Miao-Chia Chen
Organizer 主辦單位 — 承億集團、亞洲插畫藝術博覽會
Special Thanks 特別感謝 — 自由人藝術公寓

Design Rationale

「你好！小淘氣」一種活潑、有趣、玩心的特質。

以 隨機堆疊的立體形狀, 倒三角形的版面結構 和 圓潤粗體文字 來傳達這份淘氣感，讓畫面看起來生動、充滿玩心。

「畫布紋理」背景，代表著平面畫作。「立體形狀」主體，代表著立體作品。

「你好！小淘氣」是 由三種以上的不同材質，所堆疊組成的不規則小怪物。像是從紙上跳出來，讓立體物件的主題一目瞭然，也表示對多媒材的歡迎，又帶著令人好奇的神秘感。

「大標題的上下跳動」呈現「活潑元氣」的語氣。

同時，呼喊著：「看看這是什麼？！」，以視覺呈現聽覺，勾起觀者的注意、和躍躍欲試。

文字設計上，「文字與主體交錯」提升「玩心互動」的意象、和強化版面焦點。字體選用上，「源泉圓體」，襯托出可愛俐落，又保持畫面乾淨。

在留白安排下，仍兼顧亞洲插畫博覽會的整體優雅，於主活動與子活動間，建立既一致又獨特的平衡。

設計細節

社群應用

社群4:5

社群直式4:5的規格能最大的利用視覺版面率，進而增加圖片在社群上被注意到和停留的機會。同時也考慮到在Instagram的主頁排版上的方形縮圖。

Facebook橫幅

在不同裝置上會因為左右寬度，被截掉資訊，因此把較關鍵的訊息都放在中間區塊。同時也利用裁切，只露出部分的主體加上完整的標題。

社群4:5

社群直式4:5的規格能最大的利用視覺版面率，進而增加圖片在社群上被注意到和停留的機會。同時也考慮到在Instagram的主頁排版上的方形縮圖。

Facebook橫幅

在不同裝置上會因為左右寬度，被截掉資訊，因此把較關鍵的訊息都放在中間區塊。同時也利用裁切，只露出部分的主體加上完整的標題。

]]> 彰化 中興莊眷戀暨卦山3號主題市集｜主視覺延伸 https://aliland-design.com/en/portfolio/changhua-market-event-identity/ Sun, 19 May 2024 18:32:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1286

Background

「中興莊眷戀暨卦山3號主題市集」由 彰化縣文化局 主辦，整合了「中興莊眷戀市集」與「卦山3號主題市集」，每月各舉辦一場活動，結合在地品牌與藝文創作，共同打造彰化最具特色的文化生活圈。

中興莊眷戀市集

活動地點位於 彰化中興莊。中興莊設立於民國39年，是彰化縣最悠久的眷村。此區域結合了眷村歷史與文化特色，推廣在地旅遊體驗，並為假日生活增添藝文氛圍。

卦山3號主題市集

活動地點設於 彰化縣立美術館前廣場，位於 八卦山腳下。市集融合了彰化的文化底蘊與周邊觀光景點，透過藝文創作引領質感生活，推動地方觀光與藝文發展。

兩大市集，以彰化在地文創攤商為招商目標，藉由匯集文創業者，推廣地方特色，並拓展觀光與經濟發展，展現彰化的美學能量。


Key Visual Illustration 主視覺插畫 — 皮哥 Pidang Wu
Key Visual Appllication 主視覺延伸 — Miao-Chia Chen

Organizer 主辦單位 — 彰化縣文化局
Advisor 指導單位 — 彰化縣政府
Collaborator 執行協力 — 自由人藝術公寓

原始素材

Key Visual Illustration 主視覺插畫 — 皮哥 Pidang Wu

Project Brief

主視覺插畫由 皮哥 PidangWu 所繪製，再由我依據插畫風格，將之延伸應用於活動視覺、和社群宣傳，每個月推出不同版本的設計，用於招攬攤商、市集公告、介紹攤商等。

Design項目
  • 主視覺插畫延伸 — 1:1 社群頭像
  • 每月 Facebook 封面橫幅
  • 每月方形與直式主視覺：用於社群宣傳、活動海報與小卡
  • 每月攤商介紹圖框（社群用）

設計挑戰

主視覺插畫，以兩張直式海報為基礎，挑戰在 如何將其延伸為一套完整、且可重複應用的設計系統。

首先，需要拆解插畫，整理所有圖件、顏色與字體，再建立主視覺規範與延伸工具包，作為後續每月視覺規劃的素材基礎。

設計策略

每個月皆有「中興」與「卦山」兩個不同場域的市集，因此需在視覺上清楚區隔，確保觀眾能快速辨識，並避免重複視覺帶來的審美疲勞。

在維持主視覺規範之色彩、字體、圖件的條件下， 以每月的中興和卦山為一組，利用設計中最具彈性的部分「排版」，創造出視覺上的新鮮感。

延伸工具包

成果應用

]]> 國父紀念館創意徵件「跨時空對話」：工作坊和講座｜主視覺延伸 https://aliland-design.com/en/portfolio/sun-yat-sen-dialogue-event-identity/ Sun, 19 May 2024 18:25:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1275

Background

「跨時空對話」是國父紀念館的創意徵件活動，邀請大家用藝術創作，表達對紀念館的想像和記憶。國父紀念館，不只是建築經典，也承載了台灣的文化回憶。這次在館內整修期間，透過一系列活動，讓民眾、創作者、和設計師都能參與，一起延續與空間的連結。

系列活動，包括多場工作坊和講座，邀請 林孟寰（編劇、劇作家）、詹雨樹（拼貼藝術家）、楊士慶 (平面設計師、藝術創作)、黃米露（經紀人、策展人）、Ballboss（舞台劇導演、藝術家）等專業人士，分享藝術與設計經驗。同時，還有 Line 貼圖小活動，作為展覽的推廣和互動，感受跨領域創意交流。

Key Visual Illustration 主視覺插畫 — 丁原生 Austin Tzeng
Key Visual Appllication 主視覺延伸 — Miao-Chia Chen

Organizer 主辦單位 — 國立國父紀念館
Contractor 執行單位 — 自由人藝術設計股份有限公司

原始素材

Key Visual Illustration 主視覺插畫 — 丁原生 Austin Tzeng

Project Brief

「跨時空對話」系列活動的主視覺延伸，將展覽主視覺概念應用到不同活動與宣傳素材上。設計目標，是保持整個系列活動視覺的一致性、和識別度。同時，適應各種媒介和使用場景，讓觀眾一眼就能感受到活動氛圍。

Design項目

工作坊、講座、Line 貼圖等活動視覺：

  • 方形社群宣傳圖、與社群圖框
  • 直式海報、小卡
  • 電子票券（Accupass 用)
  • 橫式 Banner（Facebook、網站用）
Line 貼圖）

延伸工具包

Design Rationale

透過「雙主色系」與「版面動、靜態對比」來區分不同場次，讓觀眾能一眼辨識「上一場」與「下一場」，並在整個系列中感受到連續性與變化感。

在視覺元素上，延續主視覺插畫中的黃、紅色塊，並融入對話感元素，既呼應整個系列，又帶來新的延伸與變化。

此外，Line 貼圖的設計則以更簡化、親和的表現方式呈現，搭配新繪製的國父紀念館元素，並規劃 16 種多樣化台詞，增加互動性、與趣味性，吸引不同年齡層參與。

整體設計在「一致性」與「差異化」之間取得平衡，確保系列活動既有鮮明統一的風格，也能展現每場活動的個別特色。

]]> 「宇宙高校 Cosmos High」李冠王真 Likuanzhen × 台北插畫藝術節｜文創商品設計．誠品生活南西．期間限定快閃店｜主視覺延伸 https://aliland-design.com/en/portfolio/cosmos-high-taipei-illustration-fair-event-identity/ Wed, 18 Oct 2023 15:47:00 +0000 https://aliland-design.com/?post_type=portfolio&p=1147

Background

藝術家「李冠王真 Likuanzhen」 與 「台北插畫藝術節」，在 誠品生活 南西店 策劃了限定兩週的《宇宙高校 Cosmos High》快閃店。

同時，與灣得文創、酉鬼啤酒合作，推出一系列 文創周邊商品 和 宣傳活動，並且在誠品南西店、和灣得文創獨家公開。

Organizer 策展單位 — 自由人藝術公寓
Partner 合作單位 — 灣得文創、酉鬼啤酒
Visual Artist 視覺藝術 — 李冠王真 Likuanzhen
Visual Design 視覺設計 — Miao-Chia Chen、潘筱其、江季芳
Photography 商品攝影 — Keozira、曾郁軒、吳芃萱

原始素材

Visual Artist 視覺藝術 — 李冠王真 Likuanzhen

Project Brief

設計一系列的周邊商品和印刷物，所有的素材皆由藝術家「李冠王真 Likuanzhen」所繪製，再由團隊設計，工作包含 圖像處理、向量製圖、和平面排版 。

藝術家表示，希望商品能以低調、實用為主，因此除了角色本身的豐富色彩，也利用黑白底、線稿和滿版印花，作為調和。

設計策略

「宇宙高校」是以 十二星座的女性角色為主 的系列插畫，包含了豐富的色彩和細節。

在設計上，以「流星」和「音符」為主軸，「SHINNING RAINING DAY」為標語，回應「宇宙高校 Cosmos High」的主題。

同時，「黑白底」是 李冠王真 Likuanzhen 常用的創作手法之一，因此可以與其他系列的周邊商品，作為整合視覺的方式。

周邊商品

明信片系列

明信片系列以十二星座和四大象限分別排版，總共16張。以插畫角色的鮮明顏色、流星、網格和網點的視覺元素為主軸設計。

四大象限的設計，同時也被輸出成大型掛布作為店內的現場佈置使用。

社群圖框

「台北插畫藝術節 之 玄學選品」為了更豐富內容，也隨著同年的策展主題「玄之又玄」推出了徵件活動，召集符合玄學主題的插畫作品來展出寄售。

此系列圖框是作為介紹參與的藝術家而設計，視覺方向以宇宙高校為主，以棋盤式的排版來呈現豐富性。

啤酒燈箱片

「台北插畫藝術節」x「酉鬼啤酒」推出百香與茉莉的新口味，因此需要一張燈箱片的平面設計。插畫素材由合作繪製，後續還需要 圖像處理和平面設計。

設計需求，是以台北插畫藝術節為主宣傳同年底的活動，主要被用於啤酒的宣傳影片、平面拍攝，同時也會被印製成A4的海報在誠品生活快閃店裡宣傳販售的啤酒。

選用圓體以配合視覺風格，同時較粗的線條也能確保燈箱片的字在閱讀上不受影響。大波浪色塊作為背景代表兩者插畫風格和不同口味的碰撞，同時也能突現主體。

視覺插畫 — Likuanzhen、唐葫蘆姑娘
燈箱片設計 — Miao-Chia Chen
酒標設計 — 莊筑鈞、唐葫蘆姑娘
燈箱片攝影 — Keozira

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