作品案例 – 艾蘭小島設計 Aliland Design

SPIN+ 卓動教練工作室｜個人品牌‧桌球教練‧運動教學｜名片設計

艾蘭小島設計 Aliland Design — Mon, 05 Jan 2026 11:17:49 +0000

Background

SPIN+ Table Tennis Coaching Studio is a one-person coaching brand founded by professional table tennis coach Nick Cho. The studio offers adult table tennis training, private one-on-one coaching, and corporate group programs.

With over 8 years of experience teaching adult players, Nick specializes in ball placement and spin control. His expertise includes beginner instruction, technique correction, and match-based strategies, with a strong ability to tailor one-on-one training and corporate courses to different learning needs.

Guided by the core vision “From fundamentals to confident play,” the brand emphasizes understanding and accumulation in its teaching approach. Through patient, step-by-step instruction, students build a solid foundation and develop stable, confident playing skills.

Centered on systematic training and high-quality instruction, SPIN+ focuses on dedicated adult amateurs and corporate teams who are willing to invest time in learning, establishing a clear, credible, and professional brand image.

Business Card Design 名片設計 — 艾蘭小島設計

Project Brief

Without an existing logo, the business card incorporates table tennis–inspired elements such as paddles, balls, and table geometry. The design is adaptable to personal referrals, group classes, and corporate collaborations.

The design goal is to convey an energetic, clean, and confident visual language that highlights SPIN+’s focus on ball placement and spin, establishing its first brand impression.

提案一

提案二

Design Rationale

SPIN+ is a coach-centered personal brand built around Nick Cho, with SPIN+ as the core concept. The coaching strengths—ball placement and spin—are translated into visual form, where the white ball is intentionally rendered not as a perfect circle, capturing the dynamic state of high-speed rotation.

For typography, Neighbor Stencil is selected for its fine line details and circular forms, echoing the white lines of a table tennis table and the shape of the ball, creating a cohesive and concept-driven visual identity.

Concept 1: Arc & Spin

This concept is built around curvature, one of the most essential visual elements closely associated with spin in table tennis. From a side-view perspective, the ball’s trajectory is illustrated as a flowing arc that extends across both sides of the business card, creating a continuous and cohesive visual experience.

The color palette combines the iconic rubber red with table tennis ball white. Although racket rubber colors have become more diverse in recent years, red remains the most classic and instantly recognizable association with table tennis.

The card is printed on 300 gsm Light Ivory paper, which enhances tactile thickness while avoiding the dullness often found in standard ivory stock, resulting in a more refined and premium finish.

Concept 2: Placement & Spin

This concept centers on the table tennis table and ball, using the relationship between the ball and its shadow to express the idea of ball placement. The proportions of the ball and table are intentionally enlarged to place visual emphasis on the ball itself.

The ball shown represents a backspin serve, often the first technique most players learn. This choice not only reflects the teaching content but also symbolizes SPIN+’s brand vision: “From fundamentals to confident play.”

The reverse side presents a top-down view of a blue table tennis table, maintaining visual consistency with the front. Two white lines—one thick and one thin—represent the net and center line. For printing accuracy, the outer white border is intentionally omitted to avoid issues caused by trimming tolerances, while preserving clear recognition of the table layout.

The overall color palette is bright and energetic, reinforcing a brand image of confidence and dynamic play.

The card is printed on 350 gsm Premium Ivory paper. As the primary usage scenario is one-on-one conversations, the thicker stock helps establish an immediate sense of professionalism and trust, clearly distinguishing SPIN+ from standard group-based sports training brands.

ATLAS STRATEGY｜專業服務‧企業管理顧問｜名片設計

艾蘭小島設計 Aliland Design — Fri, 19 Dec 2025 16:05:20 +0000

Background

Atlas Strategy is a management consulting firm founded by a former multinational consultant, focusing on supporting small and medium-sized enterprises and startups in business decision-making, organizational operations, and strategic planning.

Starting from people and organizational behavior, the firm applies a psychological perspective to identify recurring root-level issues, simplifying complex situations and helping organizations see what truly affects how they operate.

Its core goal is to help businesses build management systems that are human-centered and capable of long-term, sustainable operation.

Business Card Design 名片設計 — 艾蘭小島設計

Project Brief

The business card design communicates three core values: human-centered thinking, rational analysis, and sustainable management. It is primarily used in initial meetings, before and after strategy discussions, as well as in business introductions and referrals.

The design strengthens Atlas Strategy’s professional image as a management consulting firm that values depth of thinking and rational analysis.

提案一

提案二

Design Rationale

Atlas Strategy approaches complex, root-level challenges through the lens of human-centered thinking and rational analysis, with the goal of simplifying complexity into clarity.

The visual direction is grounded in minimalism, creating a calm and composed atmosphere that supports clear, rational thinking. Generous use of white space establishes a sense of balance, restraint, and professional confidence.

Green is selected as the primary color, reflecting a commitment to human-centered values and sustainable management systems designed for long-term operation.

Concept 1: Strategic Management

Based on the idea of breaking down problems and building rational strategies, this proposal translates Atlas Strategy’s step-by-step analytical approach into a visual language.

The Utopian typeface is used to represent rational analysis and structured thinking, while a dark blue-green palette conveys focus and restraint in problem-solving.

The business card uses 220gsm fine-textured paper with silver foil stamping. The irregular, sand-like surface texture creates a subtle, composed professional quality, with silver foil typography reinforcing trust in a human-centered, sustainable approach.

Concept 2: Simplifying Complexity

Text is centered with more extreme use of white space, further reinforcing the concept of simplification while emphasizing visual breathing room and a rational rhythm.

A softer, calming mugwort green is used to deepen the sense of rational communication built on human-centered understanding.

The business card uses premium cardstock with double-sided matte lamination and front-side spot UV. The spot UV reflects subtly against the matte surface, allowing the Atlas Strategy logotype to catch light through layered contrast.

The double-sided matte finish also provides water and dust resistance, enhancing overall durability.

LUNA SELECT｜新創品牌‧生活風格選物店｜名片設計

艾蘭小島設計 Aliland Design — Wed, 17 Dec 2025 12:00:00 +0000

Background

LUNA SELECT is a lifestyle concept store founded by two women, with the intention of creating a space where people can slow down within the city.

Through gifts, everyday objects, and curated design pieces, the store invites people to reconnect with the details and textures of daily life, offering a moment of pause in an otherwise fast-paced urban routine.

Business Card Design 名片設計 — 艾蘭小島設計

Project Brief

As the brand is in its early stage, the business card serves as the first physical point of contact with the outside world, carrying both brand recognition and the role of establishing a visual language.

The core concept, “leaving a trace of light in everyday life,” is inspired by the name LUNA (moonlight), conveying a sense of calm, warmth, and airiness within urban living.

提案一

提案二

Brainstorming

Design Rationale

A lifestyle concept store differs from a general household goods shop in that it does not simply sell products, but is guided by values, ways of living, and a curatorial logic.

LUNA SELECT uses moonlight as its core brand imagery, symbolizing the ability to preserve delicacy and calm within the busy rhythm of the city, and to bring a quiet sense of ease into everyday life.

As the store operates from 11:00 to 20:00, extending from day into evening, a dark color palette was not chosen as the primary tone.

Instead, an airy sky blue serves as the base color, paired with a warm moon yellow, expressing the transition between daytime and night and reinforcing the brand’s positioning around everyday living rather than a purely nocturnal atmosphere.

Ideation

Concept 1: A Trace of Moonlight

This proposal adopts a rule-breaking approach by presenting only a partial view of the moon, yet keeping it clearly recognizable. Through this sense of incompleteness, viewers are invited to mentally complete the image, echoing the brand’s core idea—leaving a trace of light in everyday life.

The business card uses 250gsm ivory cardstock, chosen for its smooth, sturdy feel and restrained color rendering. With no strong surface texture to distract the eye, the visual focus remains entirely on the image itself, allowing the moonlight to become the sole protagonist of the composition.

Concept 2: Two Moons

Inspired by the two founders, this proposal integrates the idea of two moons into the brand name, symbolizing a shared and co-created brand.

The business card specification uses premium cardstock with double-sided matte lamination and front-side spot UV, paired with 5R rounded corners.

The two moons on the front are finished with spot UV, allowing light to reflect subtly against the matte surface. This quiet reflection conveys a sense of deep urban calm and echoes the soft, elusive quality of moonlight.

The matte finish provides a refined tactile quality while offering water and dust resistance, enhancing durability. Rounded corners further reinforce the brand’s gentle and warm character, inspired by moonlight.